Unsustainable mass consumption leads to extreme overproduction. Globally we produce 13 million tons of textile waste each year, much of which is not recycled and ends up in landfill.
Conventional supply chains are a major part of the problem. They are based on a made-to-stock model and for mass production. The customer has no possibilities to participate with own ideas and retrace his clothing piece from store to the origin.
Our goal at Seedwear is to provide consumers with the exact fashion they desire, reduce overproduction and bring transparency and sustainability to the supply chain.
As a crowd-funding platform, we believe that the supply chain isn’t a sequential process but a platform, where the customer can have the opportunity to participate. By enabling people to vote and give feedback for designs presented by independent artists and designers, they can form the fashion they really want. Designs are only created once validated in the market and only produced the exact number of times they are preordered.
Since the outbreak of the Covid-19 pandemic, it becomes more important for designers and brands every day to adapt to the necessary change in order to survive.
Growing up with smartphones and constantly surrounded by technology to access an expanding digital world, Generation Z and following have access to more information and develop different values and knowledge about sustainable issues and the ‘real cost of fashion’ than previous generations, demanding more sustainable products and force for the the industry to change through their shopping behaviour.
At Seedware, there is no lead designer and no need to forecast sales. Our customer determines which designs will be produced and shipped to him via crowdfunding campaigns hosted by aspiring young designers.